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S
cott Broady’s Blog on marketing & sales alignment
business model innovation and value creation.

The Shoemaker Finally Gets Some Shoes…

When I started Keystone Marketing Consultants in October 2004, I put up a basic website (more like an online brochure) that explained the services I was offering and the various ways I could help clients. It remained unchanged until now (September 2014) and despite what I was preaching to my clients, “The Shoemaker had no shoes.” I guess I’d convinced myself that I was too busy looking after my clients’ businesses to look after my own.

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