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WeWork recently became the 6th most valuable startup in the world after its latest round of funding ($760M) brought its valuation

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I’ve had the pleasure of getting to know Mike Damphousse, a co-founder and partner at Category Design Advisors and longtime member of the Play Bigger family. I’ve learned a lot from him about sales, marketing and the discipline of category design as we work to introduce the concept to Canadian founders and venture capitalists. His latest blog …

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Even if you don’t have school-age children, you’ve no doubt heard about the recent Fidget Spinner craze that has swept the globe, with an estimated 200 million units sold to date. I’d never heard of them until my 11 year-old daughter said she just had to have one. Like the hoola-hoop in the 50’s and …

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Lessons in Strategic Planning

I attended my daughter’s sixth grade graduation ceremony last week, where one of the teachers told a nice story that drew parallels between the lessons the kids had learned during a popsicle stick bridge competition and the journey they had completed through elementary school. She talked about how the students had needed to collaborate in …

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Has this ever happened to you? You have a great conversation with a possible client. They are indeed the “economic buyer” and are in the market for your solution. They say all the right things to make you believe they see your value clearly and are excited to work with you. You both agree to …

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Lakeshore Atom B Leopards

Business Lessons Learned from Atom Hockey As I watched my 9-year old daughter’s Atom hockey team finish first in their division and then win their playoff final, before advancing to the Regional finals, it occurred to me how a simple system our coaching staff had implemented throughout the season was the recipe for success. The …

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Business Value

The value of your company is partly determined by your industry. For example, cloud-based software companies are generally worth a lot more than printing companies these days. However, when we analyze businesses in the same industry, we still see major variations in valuation. The Value Builder Score was developed by a team of researchers led …

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Marketing blog

Scott Broady’s Blog on marketing & sales alignment, business model innovation and increasing the value of your business. The Shoemaker Finally Gets Some Shoes… When I started my marketing consulting business in October 2004, I put up a basic website (more like an online brochure) that explained the services I was offering and the various …

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