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WeWork recently became the 6th most valuable startup in the world after its latest round of funding ($760M) brought its valuation (more…)

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I’ve had the pleasure of getting to know Mike Damphousse, a co-founder and partner at Category Design Advisors and longtime member of…

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fidget spinners cubes

Even if you don’t have school-age children, you’ve no doubt heard about the recent Fidget Spinner craze that has swept…

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Lessons in Strategic Planning

I attended my daughter’s sixth grade graduation ceremony last week, where one of the teachers told a nice story that drew parallels between the lessons the kids had learned during a popsicle stick bridge…

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SULLIVAN-Red telephone 3 200x200

Has this ever happened to you? You have a great conversation with a possible client. They are indeed the “economic buyer” and are…

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Lakeshore Atom B Leopards

Business Lessons Learned from Atom Hockey

As I watched my 9-year old daughter’s Atom hockey team finish first in their division and then win their playoff final, before advancing to the Regional finals, it occurred…

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Business Value

The value of your company is partly determined by your industry. For example, cloud-based software companies are generally worth a lot more than printing companies these days.

However, when we analyze businesses in the same…

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Marketing blog

Scott Broady’s Blog on marketing & sales alignment,
business model innovation and increasing the value of your business.

The Shoemaker Finally Gets Some Shoes…

When I started my marketing consulting business in October 2004, I put up…

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