Lectures recommandées - Les livres qui ont eu une grande influence sur notre façon de penser.
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim & Renee Mauborgne |
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Built to Sell: Creating a Business That Can Thrive Without You John Warrillow |
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Insanely Simple: The Obsession That Drives Apple’s Success Ken Segall |
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The EMyth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Michael Gerber
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Selling To The C-Suite: What Every Executive Wants You To Know About Successfully Selling To The Top Nicholas Read & Stephen Bistritz |
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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone Mitch Joel
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Conversations That Win The Complex Sale: Using Power Messaging To Create More Opportunities, Differentiate Your Solutions, and Close More Deals Erik Peterson & Tim Riesterer
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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset Bill Lee
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Purple Cow: Transform Your Business by Being Remarkable Seth Godin |
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All Marketers Tell Stories Seth Godin |
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Tribes: We Need You to Lead Us Seth Godin |
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The Challenger Sale: How to Take Control of the Customer Conversation Matthew Dixon & Brent Adamson |
