LECTURES SUGGÉRÉES

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Lectures recommandéesLes livres qui ont eu une grande influence sur notre façon de penser.

 

 

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 

W. Chan Kim & Renee Mauborgne


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Book review coming soon.

 

Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow


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Insanely Simple: The Obsession That Drives Apple’s Success

Ken Segall


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The EMyth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Michael Gerber

 

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Selling To The C-Suite: What Every Executive Wants You To Know About Successfully Selling To The Top

Nicholas Read & Stephen Bistritz


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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone

Mitch Joel

 

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Conversations That Win The Complex Sale: Using Power Messaging To Create More Opportunities, Differentiate Your Solutions, and Close More Deals

Erik Peterson & Tim Riesterer

 

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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

Bill Lee

 

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Purple Cow: Transform Your Business by Being Remarkable

Seth Godin


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All Marketers Tell Stories

Seth Godin


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Tribes: We Need You to Lead Us

Seth Godin


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The Challenger Sale: How to Take Control of the Customer Conversation

Matthew Dixon & Brent Adamson


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