Client LIDD Supply Chain Intelligence
Date of completion 2012 - PRESENT
- Inbound Content Marketing
- Technology enablers implementation
- Article publication
- Web Marketing
Tactial Execution Aligned with a Strategic Sales & Marketing Plan
- Helped execute an inbound content marketing strategy that has resulted in over 540 downloads from a targeted list of ideal “dream” prospects.
- Helped to select and implement technology enablers (Constant Contact, WordPress, Hootsuite) to better manage and track their email & lead nurturing campaigns, blog and social media outreach.
- Helped get feature article published in prominent industry publication (Supply Chain Quarterly Magazine) to improve credibility and attract ideal clients.
- Designed and launched a new WordPress website and blog that is aligned with a targeted digital and social media strategy.
Keystone has been an integral part of LIDD’s exceptional 50% year-over-year growth during the last three years. They have helped us to define our vision and value proposition and execute marketing tatics that are aligned with our corporate objectives.”
Charles Fallon Principal at LIDD Supply Chain Intelligence
