LIDD Supply Chain Intelligence

Client LIDD Supply Chain Intelligence

Date of completion 2012 - PRESENT

Strategic Planning
Consultative Coaching

Consulting firm that helps distributors & retailers to make better investment decisions regarding their supply chain infrastructure

Situation Summary

LIDD wanted to refresh their website but soon realized that a more strategic approach was needed.

The Solution

Keystone facilitated a Value Inventory Workshop that helped define ideal client personas and develop unique value propositions that are aligned with the top priorities of the decision makers they would be communicating with.

This exercise also uncovered ideas for a Supply Chain Manifesto that tells an authentic story about the company’s worldview and unique approach to managing supply chain infrastructure.

The Results

Together, we defined LIDD’s vision & strategic execution plan (complete with Key Performance Indicators and quarterly milestone objectives).

They have since enjoyed 50% year-over-year organic growth for the past three consecutive years. Here are just a few of the highlights:

Launched an inbound content marketing strategy that has resulted in over 500 downloads from a targeted list of ideal “Dream” prospects.
Implemented technology enablers (Constant Contact, WordPress, Hootsuite and Basecamp) to better manage and track their lead generation and sales activities.
Got a feature article published in a prominent industry publication (Supply Chain Quarterly).
Launched a new website and blog that is aligned with a highly focused digital and social media strategy.

Keystone has been an integral part of LIDD’s exceptional 50% year-over-year growth during the last three years. They have helped us to define our vision and value proposition and execute a marketing strategy that aligns with our corporate objectives. LIDD’s work is complex, serving a highly specialized market and Keystone is particularly suited to that kind of challenge.