Tactical Execution of Sales & Marketing Strategies
- Helped secure feature story articles in leading industry publications (Applied Clinical Trials Magazine) to reach the intended target audience;
- Produced Prezis, SlideDocs, eBooks, Success Stories and Explainer Videos;
- Helped select and implement a Marketing Automation System to score leads, track KPIs and evaluate the performance of marketing campaigns;
- Assisted in launching and managing an oncology blog, LinkedIn Group (over 370 targeted members) and podcast interviews with industry experts;
- Wrote scripts and created content for executive speaking opportunities and sales presentations.
“Keystone’s Blackbelt Marketing System provided us with a clear roadmap that assisted us in becoming highly skilled value creators, as opposed to transactional commodity suppliers. We now have a powerful and repeatable customer-centric approach to marketing campaigns and content creation that clearly differentiates us from the competition.”
Denise Deakin – President, Scimega Oncology