- Secured feature story articles in leading industry publications (Applied Clinical Trials Magazine) to reach the intended target audience.
- Produced Prezis, SlideDocs, eBooks, Success Stories and Explainer Videos that help to engage contacts from a targeted list of ideal “dream” prospects.
- Helped select and implement a Marketing Automation System (Click Dimensions + Microsoft Dynamic CRM) to score leads, track KPIs and evaluate the performance of email and lead nurturing campaigns.
- Helped launch and manage an oncology blog, LinkedIn Group (over 370 qualified members) and podcast series, featuring interviews with prominent industry experts.
- Helped write scripts and create slides for executive speaking opportunities & corporate presentations.