Notre mission
- Secured feature story articles in leading industry publications (Applied Clinical Trials Magazine) to reach the intended target audience.
- Produced Prezis, SlideDocs, eBooks, Success Stories and Explainer Videos that help to engage contacts from a targeted list of ideal “dream” prospects.
- Helped select and implement a Marketing Automation System (Click Dimensions + Microsoft Dynamic CRM) to score leads, track KPIs and evaluate the performance of email and lead nurturing campaigns.
- Helped launch and manage an oncology blog, LinkedIn Group (over 370 qualified members) and podcast series, featuring interviews with prominent industry experts.
- Helped write scripts and create slides for executive speaking opportunities & corporate presentations.
Scott’s insight and ability to think outside the «company hive mind» have been instrumental in helping us to achieve 338% growth in our secondary market and a double digit compound annual growth rate since 2008. Moreover he has played a key role in planning our marketing mix and constantly challenging me to think about our prospect and client needs. He makes my job a whole lot easier by enabling me to always stay focused on big picture.
Roberto Lara – Director of Business Development, Oncology at Scimega Research
