Strategic Planning

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Scimega Oncology

Contract Research Organization specializing in Oncology clinical trials in Canada Business Objectives Scimega recognized a need to diversify its client base, which was heavily weighted towards large pharma, and saw an opportunity to grow revenues by attracting biotechs and small pharmaceutical companies from the U.S. to expand their oncology clinical trials to Canada. A parallel …

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SKN Logistics

Freight Forwarder Plants a Tree for Every Pick-Up or Delivery Situation Summary The business had relied exclusively on word-of-mouth referrals from satisfied customers as well as cold-calling persistence or just good timing (luck). The Problem Sales and marketing messages were not differentiating SKN from its many competitors and they had not identified a specific market …

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Consulting firm that helps distributors & retailers to make better investment decisions regarding their supply chain infrastructure Situation Summary LIDD wanted to refresh their website but soon realized that a more strategic approach was needed. The Solution Keystone facilitated a Value Inventory Workshop that helped define ideal client personas and develop unique value propositions that …

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Essilor Canada

The world leader in corrective lenses helping the world see better Guided the executive management team through a 2-day Business Model Innovation Workshop that helped challenge status quo assumptions Conducted a SWOT analysis on each of the 9 Business Model building blocks to help identify opportunities and select the top 3 strategic priorities to focus …

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Strategic planning for world leader in high performance cycling apparel Situation Summary Hans Bergman, the Sales & Marketing Director for ASSOS North America, was smart enough to involve his independent sales reps because he saw value in gathering feedback from the field. But he also wanted to create a sense of inclusion and empowerement among …

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“We wanted to get our marketing plan done right and Keystone helped us see things 20/20.” Business Objective Montreal-based Vicone High Performance Rubber knew they’d found a niche when they began operations in 2005, but quickly realized they needed help communicating their unique competitive advantages to set themselves apart in the industry. The Problem Vicone …

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