Tactical Execution

Tactial Execution Aligned with a Strategic Sales & Marketing Plan Helped execute an inbound content marketing strategy that has resulted in over 540 downloads from a targeted list of ideal “dream” prospects. Helped to select and implement technology enablers (Constant Contact, WordPress, Hootsuite) to better manage and track their email & lead nurturing campaigns, blog …

Arming the Executive Team with the Tools They Need to Succeed Assisted in the creation of unique value proposition statements for a proposal that secured a $7 million contract for the Iqaluit Airport Improvement Project. Developed business development playbooks for the executive team to help facilitate sales conversations and optimize networking and referral opportunities. Guided …

Tactical Execution of Sales & Marketing Strategies Helped secure feature story articles in leading industry publications (Applied Clinical Trials Magazine) to reach the intended target audience; Produced Prezis, SlideDocs, eBooks, Success Stories and Explainer Videos; Helped select and implement a Marketing Automation System to score leads, track KPIs and evaluate the performance of marketing campaigns; …