Marketing blog
March 30, 2015 Featured 1 Comment

cott Broady’s Blog on marketing & sales alignment,
business model innovation and increasing the value of your business.

The Shoemaker Finally Gets Some Shoes…

When I started my marketing consulting business in October 2004, I put up a basic website (more like an online brochure) that explained the services I was offering and the various ways I thought I could help clients. It remained unchanged until now and despite what I was preaching to my clients, “The Shoemaker had no shoes.” I guess I’d convinced myself that I was too busy looking after my clients’ businesses to look after my own.

Change happens so fast these days, and I’ve come to realize that if you don’t want to become obsolete you need to be continually reinventing yourself, and upgrading your skills. I believe what’s most important today is not “what you know” but “how fast you can learn.”

After years of tinkering behind the curtain in my so-called “strategic marketing lab” I realize that it’s a continual work in progress and that sharing my experiences with others is the best way to learn and improve. I’d like to extend a special thank you to my long-time friend and mentor Keith Matthews for the helpful kick-in the behind I needed to finally launch this project – as well as to Josef Shapiro, whose insights and coaching have been invaluable.

It’s time to practice what I’ve been teaching and encouraging my clients to do for years, which is to share my learning experiences and tell authentic stories that hopefully connect with people working to build valuable businesses that give their lives purpose and meaning.

I’m passionate about things like the need to create a marketing system around a clear strategic vision.



So as I push the “publish” button on the new Keystone 2.0 I hope you’ll hop on for the ride by subscribing to this blog, where I’ll be commenting on relevant sales, marketing and branding topics and writing about the things I’m passionate about –  like helping business owners develop a clear strategic vision of where they want to go, and how to build a valuable business they can one day sell or pass on to the next generation.

I hope you find it interesting and relevant to your business and if you would ever like a sounding board to bounce ideas off of, I’d love to hear from you.


Written by Scott Broady