SUGGESTED READING

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Recommended readingBooks that have had a powerful influence on our thinking.

 

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 

W. Chan Kim & Renee Mauborgne


Buy on Amazon.ca

 

Book review coming soon.

 

Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow


Buy on Amazon.ca

 

Insanely Simple: The Obsession That Drives Apple’s Success

Ken Segall


Buy on Amazon.ca

 

The EMyth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Michael Gerber

 

Buy on Amazon.ca

 

Selling To The C-Suite: What Every Executive Wants You To Know About Successfully Selling To The Top

Nicholas Read & Stephen Bistritz


Buy on Amazon.ca

 

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone

Mitch Joel

 

Buy on Amazon.ca

 

Conversations That Win The Complex Sale: Using Power Messaging To Create More Opportunities, Differentiate Your Solutions, and Close More Deals

Erik Peterson & Tim Riesterer

 

Buy on Amazon.ca

 

The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

Bill Lee

 

Buy on Amazon.ca

 

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin


Buy on Amazon.ca

 

All Marketers Tell Stories

Seth Godin


Buy on Amazon.ca

 

Tribes: We Need You to Lead Us

Seth Godin


Buy on Amazon.ca

 

The Challenger Sale: How to Take Control of the Customer Conversation

Matthew Dixon & Brent Adamson


Buy on Amazon.ca

 

The Empowered Investor: A Canadian Guide to Building a Better Investment Experience

Keith Matthews


Buy on Indigo.ca

The world of investing has seen some dramatic shifts over the past few years, but these enduring principles have weathered the turbulence of the market.

Author and Portfolio Manager, Keith Matthews, answers the call for a clear, intelligent guide for Canadians looking to invest wisely. Dispensing with jargon and hype, The Empowered Investor is an easy-to-read finance and portfolio management book that offers a down-to-earth treatment of a complex subject with an accessible style that will appeal to novices and experts alike. Reading it will help you reduce the stress of investing, gain peace of mind, while increasing your chances of long-term success.