We're not your traditional management consultants. We won't charge you to learn about your business and then deliver a 50-page slide deck telling you what's wrong with your business and how to improve it. And we are not a marketing or branding agency who will give you a catchy slogan or tagline. We believe this to be the equivalent of an expensive face tattoo that you'll have to live with for a couple of years before you can afford to remove it. We are Category Designers & Value Builders. Like Reggie Dunlop from Slapshot, we are player/coaches who will put on the foil with you and slug it out in the trenches. We don't pretend to have all the answers, but we are pretty good at knowing which questions to ask to pull the right answers out of you.
Why Work With Keystone?
Scott Broady | Chief Category Designer & Certified Value Builder Advisor
key·stone • noun: The central supporting element of a whole, on which all else depends.
"Category is the new strategy"
The problem is that too many companies with good products and services fail to make a dent because they think reach and frequency is enough to win or that there is room for a lot of winners in a competitive market. This is like hoping to get struck by lightning. The odds of success in today's ever-changing, fast-paced and connected world are just too overwhelming without having a systematic approach to help you change how people think. In 2004, I embarked on a journey to bridge the gap between marketing and sales to help business owners escape the owner's trap and increase the value of their companies. After reading the book Play Bigger, I realized that we were just scratching the surface and that category design is a powerful new approach for people who want to build a legendary category and company.
Category design is the discipline of creating and developing a new market category, and conditioning the market to demand a solution to a problem it didn't realize existed. It's about creating a powerful and provocative story that is different from what came before, and that changes people's buying decisions.