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business model innovation and value creation.
The Shoemaker Finally Gets Some Shoes…
When I started Keystone Marketing Consultants in October 2004, I put up a basic website (more like an online brochure) that explained the services I was offering and the various ways I could help clients. It remained unchanged until now (September 2014) and despite what I was preaching to my clients, “The Shoemaker had no shoes.” I guess I’d convinced myself that I was too busy looking after my clients’ businesses to look after my own.
Change happens so fast these days, and I’ve come to realize that if you don’t want to become obsolete you need to be continually reinventing yourself, and upgrading your skills the issue today is not “what you know” but “how fast you learn.”
After years of tinkering behind the curtain in my so-called “marketing lab” I now realize that it’s never going to be perfect and that I just need to ship it and keep improving. I’d like to extend a special thank you to my long-time mentor Keith Matthews for the friendly kick-in the behind I needed to work “on my business” and not just “in it”.
It’s time to practice what I’ve been teaching my clients to do for the past 10 years, which is to share my learning experiences and tell authentic stories that help people create valuable businesses that give their lives purpose and meaning.
So as I push the “publish” button on the new Keystone 2.0 I invite you to subscribe to this blog, where I’ll be commenting on relevant sales, marketing and branding topics and writing about the things I’m passionate about – things like the need to align sales & marketing around a clear strategic vision, and how to gain a deeper understanding of how to create value for your ideal customers.
I hope you find it interesting and valuable and an always available for a chat if you’d like a sounding board to bounce ideas off of.