How it works
The Value Inventory Workshop spans two days and will require a small, cross-functional team with representatives from marketing, sales and operations. It will help you profile your ideal client for a particular market segment and uncover their identified as well as unconsidered needs.
Day One
Identify and describe the functional jobs your customers are trying to get done. This includes tasks they are trying to complete, problems they're trying to solve or emotional needs they're trying to satisfy. We will then look at their pains (things they would like to reduce or eliminate), as well as potential gains (things they would like to improve or goals they would like to achieve).
Day Two
We will then look at all the products and services you offer that help your customers get a functional, social or emotional job done and then identify how they either relieve a customer pain or help them create a gain.